Wikipedia describes a social issue as 'matters which directly or indirectly affect a person or many members of a society and are considered to be problems, controversies related to moral values, or both.' I understand this as a phrase used to cover a wide range of issues that affects a community in a negitive way. Take this video for example http://www.youtube.com/watch?feature=player_embedded&v=L8XyO0rEeUk.
What is the need for Social Action video?
Like the video above social action videos are needed to raise awareness or money for the group or charity. People may have not heard of the social action until a video is made or not have known much about it. By having a social action video this means that its a chance to show interviews or similar formats that may touch someones heart.
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